google analytics questions


Google Analytics Questions and Answers

1. What is Google Analytics and the benefits of Google Analytics?

Ans. Google Analytics is a web analytics software used to track the traffic on the website. The major purpose of analytics is to analyze the information about the site and make decisions to improve the site traffic and revenue. Google analytics takes upto 24 hours for the data to appear. GA will show reports from the day you have implemented tracking id on your website. It will not show any historic data or the number of visitors who visited the day before you implemented GA.

Benefits of using Google Analytics for your SEO Analysis  

Analyze sources of traffic( Direct , Referral , Organic Traffic, Paid Traffic, Social Traffic, Other)
Information about visitors
Specific page popularity
Website bounce rates
Traffic flow
Review historical data
Track Conversion
Setup Goal
Monitor the performance of site
Monitor the website traffic
Track the productivity of your social engagement
Advanced segment
Custom Alerts

2. What is UA or Global Site Tag (gtag.js)?

Ans. Universal Analytics code use for Website Tracking,  put Global Site Tag (gtag.js) in the header or footer of site for Website Tracking. Copy and paste this code into the <head> of  webpage you want to track.

The Global Site Tag provides streamlined tagging across Google’s site measurement, conversion tracking, and remarketing products – giving you better control while making implementation easier. By using gtag.js, you will be able to benefit from the latest dynamic features and integrations as they become available.

3. How many account add my website in single google analytics?

 Ans. Google Analytics can add 100 website Single Account.

4.  Explain basic term in GA.


Sessions: Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session.

The metric Sessions is the total number of sessions. A session is defined as a group of interactions one user takes within a given time frame on your website. Google Analytics defaults that time frame to 30 minutes.(tracking info - session settings)

Users : Users who have initiated at least one session during the date range.

New Users: The number of first-time users during the selected date range.

Number of Sessions per User: The average number of Sessions per user.

Pageviews : This is the number of times users view a page that has the Google Analytics tracking code inserted. This covers all page views; so if a user refreshes the page, or navigates away from the page and returns, these are all counted as additional page views.

Pageviews is the total number of pages viewed. Repeated views of a single page are counted

Pages / Session: The metric Pages/Session is the average number of pages viewed per session.
Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

Avg. Session Duration: The average length of a Session.

Bounce Rate: The percentage of single-page sessions in which there was no interaction with the page. A bounced session has a duration of 0 seconds.

The percentage of users who leave the website without visiting any other page is bounce rate. Higher bounce rate is very negative for website, as users are not showing interest in the site. A good bounce rate is around 30% for websites.

Visits OR sessions: Visits are the individual periods of time (also known as “sessions”) that visitors spend on your site. A visit is ended either after 30 minutes of inactivity or if the user leaves your site for more than 30 minutes (if a user leaves your site and returns within 30 minutes, this is counted as part of the original visit).

Unique Pageviews : The unique pageview number counts all the times the page was viewed in an individual session as a single event; so whether a visitor viewed the page once in their visit or five times, the number of unique pageviews will be recorded as just one.

Unique Visitors OR Users : 
When a user visits your site for the first time, a new visit and unique visitor are both recorded. If the same user returns to the site after their initial visit, only a new visit is added.

Pages/Visit : Pageviews divided by visits. This metric shows the average number of pages viewed per visit.

New vs. Returning Visitors : New visitors are those users that have not visited your site before the time period specified, while returning visitors will have made at least one visit to at least one page on your site previously. This is again determined by whether Google Analytics can detect cookies, which indicate previous visits. If Google cannot detect a cookie one will be set for future recording, unless the user has disabled cookies in their personal browser preferences.

Segments : Segments enable you to analyse your data in more detail, by filtering the results to show only information for certain kinds of traffic. You can also use segments to compare results between groups of visitors; for example new vs. returning, or paid vs. organic search traffic. Google also allows you to set up custom segments to for even more granular analysis.

Traffic Sources: Direct vs. Referral : Traffic sources show you how users got to your site, and in Google Analytics are split into direct and referral traffic.

Direct traffic is made up of visitors that type a URL directly into the address bar, select an auto-complete option when typing the URL, or click on a bookmark to get to your site (however, instances when Google Analytics cannot determine a source also get automatically assigned as direct).

Referral traffic is when a user has landed on your site by clicking on a link from somewhere else; this could be another site, a social media profile, or a search engine.

Search Traffic: Organic vs. Paid :Google Analytics also lets you see what percentage of your traffic came from search engines, and this is further broken down into organic and paid search.

Organic search shows the users who came to your site by clicking on the organic links on the
search engine results page (SERP); these results appear below that adverts and are determined by how well the page is optimised for search engines.

The paid search results show users who clicked on one of your paid search engine adverts; these typically appear at the top and side of the SERPs and are managed via an advertising account such as Google AdWords or Bing Ads.

5.  What is meant by KPI in Analytics?

Ans. KPI means Key Performance Indicators. These metrics helps the business to analyse their websites based on the business objective. Example of KPI: Users, Sessions, Avg Time, Bounce Rate, Conversion rate etc.

6.  What is meant by conversions and how will you track conversions through GA?

Ans.  Conversions happens when any predefined goals are accomplished thereby generating ROI to the business. Proper goal URL's needs to be specified before GA can start tracking conversions. We need to define a goal URL through the Conversion section in GA and whenever the visitor reaches the predefined goal URL, a successful conversion gets tracked.

7.   What is Goal in Analytics?

Ans:  Goals measure how well your site or app fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business. Examples of goals include making a purchase (for an ecommerce site), completing a game level (for a mobile gaming app), or submitting a contact information form (for a marketing or lead generation site). A goal defines a completed user activity, called a conversion, that contributes to the success of your business. We can have only 20 goals per one web property

Click on the “Admin” button in the top right, click Goal

Goal setup

Set up Custom Goals in Google Analytics

8.  What is event tracking?

Ans. Events are user interactions with content that can be tracked independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of actions you might want to track as Events.

9. How to set event and goal tracking in google analytics?

Ans. See here:

10. How can you track user engagement on websites that use Flash or AJAX and are located on one HTML page?      

Ans: You can use Event Tracking, or track interactions as Pageviews and set goals.

11. How to Set Up Conversion Funnels in Google Analytics?


11. How to set up install tracking for mobile apps?

Ans. Step 1: Enable app install tracking in your account for android and iOS.

Step 2: Update your Analytics SDK for android and iOS.

For  all steps visit at : Set up install tracking for mobile apps

12.    Can we delete the goals after created them in Google Analytics?

Ans. No, we cannot delete the goal. But we can stop recording the goal by disabling the goal.

13. How long does it take for the data to appear in Google Analytics? 

Ans.  Once you have successfully installed the Analytics tracking code, it can take up to 24 hours for data such as traffic-referral information, user characteristics, and browsing information to appear in your reports. if u moved website to the Trash, It will be permanently deleted in 35 days and cannot be restored after that time. If you believe this was in error, you can restore this view from the Trash Can.

14. What is Customization in google analytics?

Ans. Customization in google analytics include:

15. What is Realtime data in Analytics?

Ans. With this tool we can analyse the present traffic on the site.

16. How To Analyze Your Audience In Google Analytics?


17. What is Cohort Analysis and how to create Cohort Analysis Report?

Ans. Cohort analysis helps you understand the behavior of component groups of users apart from your user population as a whole.

18. What is benchmarking in google analytics?

Ans. Benchmarking allows you to compare your data with aggregated industry data from other companies who share their data. This provides valuable context, helping you to set meaningful targets, gain insight into trends occurring across your industry, and find out how you are doing compared to your competition.

19. What is Acquisition in google analytics?

Ans. We can analyse the source of our traffic to the website. Ex: Organic, PPC, social etc.

20. What is Behaviour in google analytics?

Ans. The Behavior section reveals what your visitors do on your website. Specifically, the reports tell you what pages people visit and what actions they take while visiting.

21. What is Behavior Flow?

Ans.  Behavior Flow report lets you visualize the path visitors traveled from one page to the next. This report allows you to discover what content is most engaging. It shows how people arrive at the website (landing page) and where they go from there (interactions) as well as exit (drop-off) points. Note that the Behavior Flow report can also be used to visualize pages and events (video plays, for example).

22. What is goal conversion in google analytics?

Ans.   Track funnels, goals, and conversions in Google Analytics

23. What is funnel visualization in google analytics?

Ans. The funnel can help you see visually how many users make it to the next step toward the conversion goal, and how many drop off.

24. What is goal flow in google analytics?

Ans. The Goal Flow report shows the path your traffic traveled through a funnel towards a Goal conversion.

25. Ecommerce tracking in google analytics?


26. What is Multi-Channel Funnels in Google Analytics?


27.   What is attribution in Google Analytics?

Ans. An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touch points in conversion paths. In other words the attribution can help us to know the proper touch points in the funnel.

28. What is Funnel in Goals ?

Ans. Series of pages which are expected to be accessed to reach the destination page to complete the goal is defined as funnel. For example a e-commerce website funnel will be like.

        Add to Cart => Signin/Singup => Add Address => Make Payment => Thankyou Page.

29. What is Exit rate in Analytics?

Ans. For all pageviews to the page, Exit Rate is the percentage that were the last in the session. Which means we can analyse the % of users who left the site from particular page.

30. Difference between bounce rate and exit rate on google analytics?

Ans. To understand the difference between Exit Rate and Bounce Rate for a particular page, keep the following points in mind:
  • For all pageviews to the page, Exit Rate is the percentage that were the last in the session.
  • For all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session.
  • Bounce Rate for a page is based only on sessions that start with that page.  

Let's clarify this last point with a simple example. Your site has pages A through C, and only one session per day exists, with the following pageview order:

Monday: Page A > Page B > Page C
Tuesday: Page B > Page A > Page C
Wednesday: Page A > exit

The Content report for Page A would show 3 pageviews and a 50% bounce rate.  You might have guessed that the Bounce Rate would be 33%, but the Tuesday pageview granted to Page A is not considered in its Bounce Rate calculation. Consider that a bounce is the notion of a session with only one interaction from the user, and the session-centric analysis answers a simple yes/no question: "Did this session contain more than one pageview?" If the answer to that question is "no," then it's important to consider which page was involved in the bounce.  If the answer is "yes," then it only matters that the initial page in the session lead to other pageviews.  For that reason, bounce rate for a page is only meaningful when it initiates the session.

Now let's extend this example to explore the Exit rate and Bounce rate metrics for a series of single-session days on your site.

Monday: Page B > Page A > Page C > Exit
Tuesday:  Page B > Exit
Wednesday:  Page A > Page C > Page B > Exit
Thursday:  Page C > Exit
Friday: Page B > Page C > Page A > Exit
The % Exit and Bounce Rate calculations are:

Exit Rate: 

Page A: 33% (3 sessions included Page A, 1 session exited from Page A)
Page B: 50% (4 sessions included Page B, 2 sessions exited from Page B)
Page C: 50% (4 sessions included Page C, 2 sessions exited from Page C)

Bounce Rate:

Page A: 0% (one session began with Page A, but that was not a single-page session, so it has no Bounce Rate)
Page B: 33% (Bounce Rate is less than Exit Rate, because 3 sessions started with Page B, with one leading to a bounce)
Page C: 100% (one session started with Page C, and it lead to a bounce)

31. What is Keyword Funnel?

Ans. Keyword funnels track the relationships between keywords used by search engine users. Essentially, these funnels help to categorize keywords as part of a keyword research technique.
Keyword funneling helps to identify a particular need for a search to appeal to users who need specific information.

32. How can I identify where the visitors are clicking the most?

Ans. This can be seen with the help of In-Page Analytics. Select Behavior click In-Page Analytics.
Install Page Analytics extension

33. How will I identify the popular pages on my site?
Ans: The top landing page visits by users are popular pages on site. We can see top landing pages using Google analytic moving to the behavior section.

34.  What is RPC in Google Analytics?

 Ans. RPC stands for Revenue Per Click is a great metric available in Google Analytics for use E-Commerce tracking.

35.   By default, a session is of 30 minutes, is it possible to change the session time and make it 45 minutes?                                            

Ans. Yes, we can set custom session timings by moving to the admin section and clicking on the session settings.

36. What is meant by Experiments?

Ans. Experiments tool is used to measure the results of campaigns with different design/view. It is also called as A/B testing.

37.  Can we separate the users based on devices ?

Ans. Yes we can segment the data based on devices.  Under audience reports we can analyse this data.

38. What is Google Analytics API?


39. What are annotations in google analytics?

Ans. Annotations are short user notes (up to 160 characters) in the interface. They don't affect the back-end data in any way. Think of them as sticky notes on your reports. After all the data has been processed and pushed into reports, you can attach notes and comments for specific dates.

To see a comprehensive list of all annotations for your view, go to the Admin panel and click Annotations.

40. What is the difference between dimensions and metrics in Google Analytics?

Ans. Every report in Analytics is made up of dimensions and metrics.

Dimensions is attribute of a visitor to your website.

A metric is a number which is used to measure  one of the characteristics of a dimension.

41. What Engagement Rate in google analytics?

Ans. Go to Audience, click Behavior, click Engagement

42. Is Bounce rate affect ranking?

Ans.  Yes

43. How to Reduce Your Bounce Rate?

Ans. Different ways you can reduce bounce rate on your website:
  • Speed Up Your Website
  • migrating HTTP to HTTPS
  • Improve Your Website’s Design
  • Improve Site Navigation
  • Use Content Recommendations to Increase Engagement
  • Optimize for Mobile
  • Make Your Content More Accessible with Smart Formatting
  • Include a Single, Clear Call to Action
  • Use a Logical and UsefulInternal Linking Structure
  • Make Your Site Easy to Search
44. What is analytics 360 suite?


45. How to Implement E-Commerce Tracking in Google Analytics?

Ans. Benefits of E-Commerce Tracking:

• Revenue generated by each of the products
• Total revenue
• Total number of products sold
• Quantity of specific products sold
• Rate of conversions
• Total transactions
• Number of unique purchases made
• Average price of products
• Average value of orders
• Date wise performance data
• Number of days and sessions leading to a transaction

Implementing E-Commerce Tracking in Google Analytics

Sign into your Google Analytics account.
Choose the desired account.
Go to the “Admin” tab from the top navigation.
In the third column from left, choose “e-commerce" setting.
Turn the “Enable e-commerce" toggle switch to “On."

Add Tracking Codes

See here:

1. Business Benefits of using Google Analytics

Analytics is the collection ,processing , analysis and reporting of Internet data for the  purpose of understanding and optimizing web usage .i,e basically observing and analyzing a  visitors behavior to a web site. Analytics can be applied to business data, to  describe, predict, and improve business performance. And also for predictive analytics,  enterprise decision management, retail analytics, stock-keeping unit optimization, marketing optimization and marketing mix modeling, sales force sizing and optimization, price and promotion management , predictive credit risk analysis measures. Google Analytics helps us track many important stats and information about our website i.e knowing number of people using our site, their geographic location ,details of popular pages and can be extremely beneficial to our business, it helps us to see how effective and successful our online presence by displaying a breakdown of all of this traffic information.

Advantages of Google Analytics :-

1. Analyse sources of traffic
2.Information about visitors
4.Website bounce rates
5.Traffic flow
6.Review historical data 
7. Helps you measure the impact of mobile browsing to your website
8.Lets you track the productivity of your social engagement
9. Powerful real time reporting
10. Goal tracking

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