yahoo bing network questions

 Bing Ads

1. What is Yahoo Bing Network or  Microsoft adCenter?

Ans. Bing Ads is a service that provides pay per click advertising on both the Bing and Yahoo! search engines.

2. Bing ads Tools

Ad Preview and Diagnostics Tool:  See if your ads show on the first page of Bing without impacting the impressions and click-through rate (CTR) of your campaign, and then review the reason your ad is not showing. 

Research Keywords:  Keywords connect you with your target audience to bring more customers to your site.

Bing Merchant Center: To create a store and upload your catalog, you'll need to (1) use Bing Webmaster Tools to verify that you own your URL or (2) use an existing Universal Event Tracking tag that is already associated with a URL.

Bing Ads Editor: Save time and improve the performance of your search marketing campaigns. When you download Bing Ads Editor for Mac or Windows, you'll get an intuitive and simple desktop application that streamlines your PPC campaign management — online or offline.

Bing Ads Intelligence: Bing Ads Intelligence makes keyword analysis and research easier. When you download keywords to Excel from your active Bing Ads account, you can then perform keyword expansions based on your existing keywords. Duplicate account keywords are automatically removed from expansion results, helping you work more efficiently.

Bing Ads Setting goals 

Visits to my website:  You want to drive traffic to your website.

Visits to my business location(s):  You want to get more people to visit your store, office, or event.

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