How Link Building Increases Visibility in SERP and SEO Ranking
What is Link Building?
Link building is the process of gaining hyperlinks from other websites to your own website/ WebPages.
Search engines use these links to crawl the web and crawl the links between the individual pages on your website, and find what links mean for search engines.
Link building is the method of building one-way hyperlinks, it to increases domain authority of the website, and improving search engine visibility.
Link Building Resources
Link building resources increase your Search rankings in the search engine result page, SERPs.
link building resources
Link-Type
1. "href" code the text inside
2. Anchor text of the link
Link vote
Inbound links also known as backlinks or external links, are hyperlinks that point from one website to another.
Dofollow link
“Dofollow” used to allow search bots to follow the links.
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“Dofollow”pass on link juice or vote and that really benefit your website to get a high Page Rank in SERPs.
Nofollow link
“nofollow" tells search engines not to follow the link.
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“no follow” link allows you to link connect to a resource and removing your "vote" for search engine purposes.
Why Are Links Important?
Google algorithm Penguin update states Google now focuses on link quality not just link quantity.
Before prepare link building strategies, it is important to know what makes a good or bad link and differences and effects.
You can select link building resource on building links that will actually improve your Google rankings.
Link building and Quality links
Link building aimed is to increasing the number and quality of inbound links to a webpage or website with the goal of increasing the search engine rankings visibility of that page.
Domain Authority and Link Building
Link building is a way to improve Domain Authority for website and link's quality is also determined by a domain's authority
Those websites having websites with page rank and high domain authority linking to your website to give it a boost means domain authority indicates the strength of your website.
Types of Link-Building That Will Boost Your Site’s Search Ranking
1. Backlinks / Inbound Links
Incoming hyperlinks from other websites.
2. Outbound Links
Links from your website to other sites, it will boost the domain authority of your own website.
3. Internal Links
It facilitates your site visitors to find related content on your site/ WebPages. Links that go to other pages within the same website which keeps visitors to hold on your site longer and decreases bounce rate.
Internal links help in search engines to understand your website architecture, see how the content on your site is related.
Further Reading: About the off-page SEO technique visit SEO blog.