On-page SEO is a practice of optimizing WebPages to improve on search engine rankings and earn organic traffic.
An on-page ranking factor is properly optimized on the webpage, that ability to get rank and affect search engine ranking.
Major On-page SEO includes optimizing your WebPages, headlines, heading tag title, meta description, and images and relevant high-quality content.
When webpage content contains the same keyword as a search query that Information is relevant and if they appear on the page may count more relevant with high-quality content.
On-Page HTML Elements
1. Title Tag:
The title tag is an HTML tag that placed in the head section <head></head>of each webpage it provides an initial appearance context as to what the topic and the subject matter are of the respective page.
The title is used as a clickable link And browses webpage window and It is a prominent feature in the search engine results pages
<head>
<title>best seo services</title>
</head>
Length of title:
The ideal title length is 50 – 60 characters. Google will only show the first 60 If the title tag exceeds 60 characters.
You can check how your title tags preview will appear in the search engine through Google Ads Preview Tool
2. Meta Description:
Meta descriptions provide a description of what the page is about, are displayed in the SERPs underneath the title of the page. Length of Meta description in 2020 is between 120-158 characters.
Optimizing meta description correctly to improve:
1. Click-through rate (CTR)
2. Quality of the result
3. What your website offers
4. Making Clickable on the page title
3. Headlines:
Headlines of content indicates what regarding the topic is and compelling headlines cause curiosity about information.
To perform website content well on the search engine result page, you have to start writing compelling headlines for that content.
4. Header Tags:
Header tags are h1-h6 HTML elements used to identify headings and subheadings within your content heading, subheading, paragraph text.
<h1>Effective digital marketing tips</h1>
<h2></h2>
5. SEO Writing:
SEO content writing must be based on both search engines and users in mind perspectives. The integral part of on-page SEO that affects ranking is content.
writing content using specific keyword phrase components means include long-tail anchor words and optimum use of keywords.
Writing Engaging content:
Keep your content simple, readable and valuable
Creating content that drives search traffic on that page
Increase in traffic from long-tail searches
Interesting to read
in-depth and well-written
written with the user in mind
Solves a problem and easy to sharable.
6. Avoid low-quality and Thin content:
if you are using an infographic on the same page, then word posts length no more 300- or 500 words- content.
incase if you want to write in-depth articles should be 2000 words or more, because recent content length affects rankings.
7. Freshness of content:
Percentage of content must remain fresh within the page which has an effect on the site’s rankings.
8. Avoid Duplicate content
Duplicate Content is now easily found by search algorithms and penalizes the culprit. It is better to examine your site and remove update or remove duplicate page content.
if you have duplicate content on your site map and it is important for consumers of use, in this case, but make sure spiders know not to index for the duplicate content to improve search engine speed.
keep your web pages content is fresh and attract fresh crawls from Google’s spider, and indexed pages that improve webpage visibility.
9. Keyword Cannibalization
The more pages you have targeting a keyword, the better you’ll rank for that keyword. Actually, It‘s not true.
If you are targeting specific term “keyword” with multiple pages can cause “keyword cannibalization”
When you have multiple pages ranking for the same keyword, it means you are actually competing with yourself.
So, you to identify keyword cannibalization that exists on your webpages/website and resolve it ASAP.
10. Image Optimization
Adding images will make your webpages more appealing. you must optimize the images properly that will help you make the most of a valuable seo implement.
<img src="seo.png" alt="website design and seo"/>
Optimizing Image Advantages:
image is an additional ranking opportunity, show up on google image search.
gives a better user experience.
incorporated images that support your content and use descriptive titles and alt text.
make your content communicable and attractive
11. Internal Linking
Internal links are that go from one page to a different page on the same website. They allow users to navigate a website.
12. Keyword density
Keyword density refers to the number of times a keyword appears on given webpage content. According to most SEO experts the ideal keyword density is around 1-2%, this means the target keyword appears about one to two times per 100 words.
13. Optimizing for ‘search intent’
Search intent optimization is what customer searches on a search engine, “search query” that must be optimized in your content.
14. URL Optimization
The addresses of URL must meet the needs of users and searchers.
15. Breadcrumb
Breadcrumb navigation reveals the user's current location on a website or Web application.
16. Use short descriptive URLs
URL of a webpage should be descriptive and readable because the short URL is quicker to type and read easily by users.
17. Schema Markup
Use Schema markup to increase CTR: If you’ve ever seen Google search results with star ratings, reviews, or images, its effect of Schema markup.
These above mentioned on page factor practics apply on website for SEO Ranking.