1. What is Social Media?
Ans. Social media is the platform of online communications channels dedicated to collective community-based, targeting based interaction, content-sharing, and collaboration.
Websites and applications that enable users to create and share content or to participate in social networking. Social media is a part of digital marketing.
In business, social media is used to market products, promote brands, connect to current customers and foster new business.
Websites and applications that enable users to create and share content or to participate in social networking. Social media is a part of digital marketing.
In business, social media is used to market products, promote brands, connect to current customers and foster new business.
Showing people what your brand’s personality and what you stand for social media is one of the best ways to connect with your target audience.
Here are some of the top benefits of social media for branding:
a. Increase Brand Awareness
b. Improve Brand Loyalty
c. Stay Top of Mind With Your Customers
d. Reputation Management
e. Boost Customer Engagement
f. Run targeted ads with real-time results
g. Higher Conversion Rates
Social media is a catch-all term for a variety of internet applications that allow users to create content and interact with each other. Websites and applications that enable users to create and share content or to participate in social networking. This interaction can take many forms, but some common types include:
- Sharing links to interesting content produced by third parties
- Public updates to a profile, including information on current activities and even location data
- Sharing photos, videos and posts
- Commenting on the photos, posts, updates, videos and links shared by others.
2. What Is Social Media Optimization And Importance Of Social Media?
Ans.
Techniques and strategies for promoting awareness of a brand, publication, product, etc., on social media, especially by encouraging the sharing of content that attracts people to a particular website. Social Media Optimization or SMO as it is popularly known, is the perfect alliance between search engine optimization and social media. It is used for increasing the brand or product awareness by using social media channels and communities. With an effective social media strategy, you can combine content with videos, photos, backlinks, and make it rich.
This includes the use of social media sites, video sites as well as RSS feed, bookmarking sites and blogging sites for driving traffic to the website and improving the site’s organic search results. The methodization of social media activity is done with the aim for getting unique visitors to the website content.
• Ensures a Strong Presence on the Web
• Increases the Reach
• Drive More Traffic
• Lead Generation
• Improves Search Engine Ranking
3. Name of Social Media Sites.
Ans. Social media sites- Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, Instagram, Flickr, StumbleUpon etc.
4. What KPIs (Key Performance Indicators) would you recommend to report on social media efforts?
Ans. There are various key performance indicators Objective like Video, Social Connections, Traffic Data, Engagement and Interaction with Fans and Influencers, live video, Comments, Likes, Shares, Demographics and Location, the number of active followers etc.
One should identify to determine the reach and engagement of the company on social platforms. By tracking the right KPIs, the company will be able to make adjustments to your social media budget and strategy.
5. How to Measure B2B Social Media Marketing Success?
Ans. There are three key measures to monitor: Reach, Engagement and Conversion.
89% of B2B marketers use LinkedIn
88% use Facebook
83% use Twitter
61% use Google+
55% use YouTube
39% use Pinterest
26% use Instagram
1. Reach – How many people with your message
Reach will give you a good understanding of how attractive your social media content is to your target audience.
Examples of Reach metrics to track include:
Connections on LinkedIn
Followers on Twitter
Likes on your Facebook page
Views and Subscribers on your YouTube channel
Visitors to your blog
2. Engagement – How many people interacted with your message
To engage people with social media, you need to create valuable content that inspires people to act. If your Engagement level is low, you need to take a critical look at how to improve your content. Examples of ‘Engagement’ metrics to track include:
Clicks on links in your social media posts
Retweets, Mentions and Direct Messages on Twitter
Shares on Facebook and LinkedIn
Comments on your Facebook and LinkedIn posts
Ratings on your YouTube videos
Comments on your blog posts
3. Conversion – How many people took action because of your message
Conversion will tell you how many people took the next step to enter your lead generation funnel.
Examples of ‘Conversion’ metrics to track include:
Registrations for content downloads
Webinar registrations
Online lead generation form completions
Phone-in leads
Online sales
6. What Metrics to Track for Social Media Success?
Ans. Top social media metrics you should be monitoring on Social media campaign:
1: Track Follower Growth
2: Identify Optimal Times for Engagement
3: Track Likes and Reactions for Your Posts
4. Monitoring your Audience Demographics
6: Determine Reach
7: Review Replies and Comments for Your Posts
8: Find Out What Content Is Being Shared
9: Track Referral Traffic From Social Media
10: Examine Click Rates
7. In what ways can you measure social return on investment (ROI)?
Ans. You should know the company’s goals and objectives before starting to track and measure their social ROI. There are various ways in which it could be measured:
• Customer Acquisition
• Customer Acquisition
• Reach
• Traffic
• clicks
• Lead Generation
• Revenue
These are some factors you can use to measure social ROI. After establishing what is the marketing goal of the company, you shall then assign financial values to each goal.
These are some factors you can use to measure social ROI. After establishing what is the marketing goal of the company, you shall then assign financial values to each goal.
8. How to create a social media plan?
Ans. Creating a social media strategy for your brand or business can be overwhelming. These are step for social media strategy plan:
· No of Facebook pages/ group/account/followers
- join the the group through your Facebook page
- Choosing the Right Channels
- Create social media marketing objectives and goals
- Checking Out Your Competitors
- Research Your Social Media Audience
- Create a content marketing plan and a social media content calendar/ infographic
- Pick your posting strategy
- Test, evaluate, and adjust your social media marketing plan
- Set up Facebook Analytics to measure the performance and reporting
- Increase daily members/ answer the query
9. How to Create a Social Media Content Calendar?
Ans. Steps for implementing and maintaining an efficient social media calendar for your brand:
1. Set Monthly Social Media Goals
2.Decide on a Content Mix for Your Social Channels (Blog posts, Quotes and motivation, Product promotions, Holidays, User-generated content, Events and announcements)
3. Add Content to Your Calendar
4.Track the Dates You Share Content to Your Social Profiles
10. What are top Social Media Management Tool?
Ans. Here are some of the best social media tools to save time:
- Sproutsocial
This tool manages multiple pages, brands, and searches. It assigns the task to team members, post analytics, competitor research, and reporting.
- HootSuite
It is used for search or monitoring, reporting, social media dashboard, and team management.
- Buffer
Save time and manage all your social media in one place. Buffer is a simpler way to schedule posts and track the performance of your content on Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Google+. No more wasting time, no more logging into multiple social accounts.
- Radian 6
Enterprise social media management application for post analytics, research, listening, and campaigns.
- Zendesk
For collecting messages from social into one collaborative inbox, customer engagement platform, e-mail voice etc.
- TweetDeck
Similar to HootSuite, TweetDeck helps to manage multiple social media platforms like LinkedIn, Foursquare, Twitter, Facebook, and MySpace
- Crowdbooster
This tool is used to measure user engagement over time across various social media networks. It also gives a clue on what kind of content will suit your business the best.
11 . What are the social media Monitoring tools to Track?
Ans. Social media monitoring should ideally be part of your social listening strategy. Social listening is the process of monitoring social media channels for mentions of your brand, competitors, product, and anything else you consider relevant to your business.
you use social monitoring tools to capture and gather information about what people are posting about you. The social listening part is more active and strategic. It involves analyzing the data produced by your social monitoring for actionable insights—everything from engaging a happy customer to shifting your overall brand positioning strategy.
· Buzzsumo
· Hootsuite Insights
· Brandwatch
· Google Alerts
· Buffer
12. How to use Hashtags # and @ tag.
Ans. A word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. So whenever a user adds a hashtag to their post, Username, it is immediately indexed by the social network and searchable by other users.
12. Ways to Increase Your Facebook Engagement?
Ans. These are Ways to Boost Facebook Engagement for Free:
1.Create Shareable Content
2.Include a Call to Action
3.Mix Up Content Types(Text & video)
4. Use Facebook Live Regularly
5. Change Your Posting Time
6.Monitor Other Facebook Pages
7. Share the Facebook post link on Twitter (or another social network)
8.Attract Readers’ Attention to a Point in Your Article
9. Share Industry News
10.Adjust Your Post Frequency
11.Respond to Everyone
12. Make an Emotional Connection
13.Tap Into Trending Topics
14.Rethink Hashtag Use
15.Use Audience Targeting for Organic Posts
16. Join Group
17. Use # tag
14. How to Get More Followers on Facebook, Twitter, linkdln and Google+?
Ans.
· Post great content
· Write a professional bio
· Use # tags
· Place a widget on your blog
· Engage with others
· Make sure your content is shareable
· Reach out to influencers
· Stay active
· Follow other users, send request
· Join group
· Guest Blog
· Find The Best Times For You To Share To Social Media
· Compelling content, Eye-catching Image for social media
· Generate Trust, keep brand trust continuing
· Recall ads
· Send invites who likes your post
· update your product
· creating a story
12. What is an influencer in social media?
Ans. A Social Media Influencer is a user on social media who has established credibility in a specific industry. Influencers in social media are people who have built a reputation for their knowledge and expertise on a particular topic.
Types of Influencers:
Celebrities
Industry experts and thought leaders
· Journalists
· Academics
· Industry experts
· Professional advisors
· Bloggers and content creators
Micro-Influencers: Micro-influencers are normal everyday people who have become known for their knowledge about some specialist niche.
13. What are the benefits of platforms such as Hootsuite, TweetDeck, SproutSocial ?
Ans: Hootsuite gives you a social media dashboard so you can manage all of your channels in one place, schedule Tweets, track analytics, find potential customers, and collaborate with team members.
TweetDeck is basically the same but only for Twitter.
SproutSocial is a social media management tool created to help businesses find new customers and grow their social media presence.
Facebook
Ans. Buzzsumo is powerful online tool that allows any user to find out what content is popular by topic or on any website.
2. What is Facebook Engagement?
Ans. Engagement on Facebook is when people perform actions on your Page. They may like a post, click on a link, or comment on an image for example. With Facebook Insights, engagement is defined as post clicks, likes, shares, and comments.
3. Do you know what Facebook Edgerank is? Why is it important?
Ans. Facebook Edgerank is the algorithm used by Facebook to determine whether your posts should be put up or not in the news feed of your page as well as your follower’s page and what should be their position.
Edgerank measures
• The affinity between you and your followers
• How links, video, images, and content engages the reader
• And the time of the post.
All these aspects impact the marketing strategy of your Facebook Business page which makes it so important to understand Edgerank.
4. What is facebook photo size for cover, profile, post, group, and page.
Ans. Facebook cover photo dimensions:
Profile display:
5. How to increase followers in Facebook?
Ans. Who likes the post you can invite friends for page likes, Join groups, Link to blog, Create offer, Share post, sent request.
6. How to Link Your Facebook Groups and Pages?
Ans.
1. Add the “Groups” tab on your page
First, you need to add the “Group” tab to your page menu on the left side of your page. (If your page already has the tab, you can skip this step.)
From your page, click “Settings” in the top-right corner.
Click “Edit Page” on the menu on the left side. Click “Add a Tab”.
2. Link your groups and pages
7. How To Change Page role On Facebook?
Ans.
Page Admin- page role- members- make admin, editor
8. What is the best time of day to post on Facebook?
Ans. If you're looking to find the best time to post on Facebook, the first best place to start is Facebook Insights.
To see your Page Insights, click Insights at the top of your Page.
Instagram
1. How to do Instagram marketing?
Ans.
· optimizing Instagram bio
· story setting
· switch to business profile
· create promotion
· share photo or video
· Log in with Facebook, and allow Instagram to manage your Pages.
· branded content targeting
· use # tags
Twitter
1. Image Sizes to Upload for Twitter Profile Picture & Header?
Ans. Profile picture:
Profile Header:
2. What are the best practices on Twitter?
Ans. Some of the best ways to use Twitter are:
• Recommend using no more than 2 hashtags per Tweet as best practice, but you may use as many hashtags in a Tweet as you like.
• Twitter to introduce expanded 280-character tweets for all its users .
• Schedule and plan your tweets with the help of Buffer or TweetDeck.
• With the help of Twitter Advanced search, you can manage your Twitter Marketing activities.
• Keeping a check on Twitter Analytics to know what could be done to improvise the strategy.
- Create Twitter list: A list is a curated group of Twitter users and a great way to organize your interests.
- Create Moment: Tell stories using Tweets and share them with the world.
- Promote Mode
Some of the main ways businesses use Twitter include:
· Sharing information and content
· Driving engagement for promotional activities
· Interacting with consumers
· Networking
· Branding
· Reputation management
3. How to do twitter marketing strategy?
Ans.
· Clear goal and objective
· fill profile details
· Use visuals in your Tweets
· relevant hashtags
· # are a powerful tool that allow you to expand your reach and tap into relevant conversations. Focus on keywords that are relevant to your business
· Ask questions and run polls
· Curate and connect with Retweets and replies
· Tweet photo, video,add poll
· Create a list and join
· Create a Moment
· Add Company Page Followers
· Measure and boost your impact on Twitter, Analytics
LinkedIn
1. How to Market on LinkedIn?
Ans.
1. Start with Your Own LinkedIn Profile
2. Create an Effective LinkedIn Company Page,Build Brand Communications
3. Define Your Audience and Goals
4. Optimize Your Company Page for Search
5. Add Company Page Followers
6. joining groups on Linkedin
7. Publish Engaging Content on Your Company Page
8. Publishing valuable content, Video on LinkedIn
9. Introducing new products or services, offers, news you’ve developed
10 Use Rich Media to Increase Company Page Engagement
11. Sponsor Your Best Content
12.Create LinkedIn Ad Campaigns to Drive Your Marketing Goals
13.Get Advanced with Analytics, Check Website Demographics
14.Finding job candidates who can make a significant contribution to your business success.
15.Checking on what your competition is doing
16.Conference Frame
17. LinkedIn Follow button to your website
18. Adding Hashtags in Your Articless, adding that hashtag to my LinkedIn summary , Start using hashtags in your status updates, Add hashtags to your LinkedIn Company Pages, Add hashtags to your LinkedIn Company Pages, Add hashtags to your comments on other people’s status updates. Ex: #B2BSales, #Marketing, #Accounting, #Finance, #Insurance.
19. Add Article, photo, video or idea, join groups, increase followers
2. What are the benefits of a LinkedIn group v/s LinkedIn page?
Ans: Here is an example of a LinkedIn group. A group of writers started a discussion here based on the question.
A LinkedIn page like the one shown above offers information on the business, job postings, and links to relevant articles.
3. How to create linkedln Company page?
Ans.
· Click the Work icon in the top right corner of your LinkedIn homepage.
· Click Create a Company Page.
4. How to Increase followers in linkedln?
Ans. Post on job portal for following, Create offer, Share post who follow u, Join community,page Add Linkedln company page link to blog.
Google Plus
1.How to customize google plus url?
2.How to do marketing in Google plus?
Ans.
· Include Keywords and Relevant Links on Your About Page
· Post Often and Optimize for Best Search Results
· Set Up Google Authorship for SEO Benefits
· Add a link to your Google+ profile on your blog posts
· Find Relevant Users and Conversations to Engage With
· Use Hess Tag #
· Create collections
Youtube
1. How to do youtube marketing?
Ans.
1. Create youtube channel,Brand your YouTube channel
2. compelling video
3. optimize your video’s title, description,Tags and Category
4. Thumbnail
5. SRT Files (Subtitles & Closed Captions)
6. Cards and End Screens (Annotations)
7. Create playlists
8. Leverage other social media platforms.
9. YouTube Insights
10. Advertise your YouTube channel, Adwords
11. Promote your YouTube channel on your blog
12. YouTube Keyword Tool
ORM (Online Reputation Management)
1.How to do Online Reputation Management ?
Ans.
· Write an Informative, Consistant Blog
· Be Very Active On LinkedIn
· Attempt to Remove Negative Links
· Create a YouTube Presence and Videos
· Build Positive Links to Your Site
· Make a Presence on Related Industry Platforms
· Add Images to Pinterest Every Week
· Post Images to Instagram
· Be Active On Facebook, twitter
· Complete Image File Information
· Write an Informative Guest Blog
· Monitor Google Alerts For Updates
· Consider Your Brands And Products
· Listen
· Apologize
· Don’t Get Into Online Arguments
· Monitor Your Brand Mentions
· Customer Feedback
· Start Asking For Reviews
Quora
1. How to track social media.
Ans. URL Builder
2. How to track social media traffic with google analytics?
1. What is Linkedin Advertising?
Ans. LinkedIn ads are an excellent way to increase visibility and generate leads. Reach your ideal customers on the world's largest professional network
2. What is Twitter Ads?
Ans. Twitter Advertising options available to businesses, creating a Twitter Advertising campaign with Promoted Accounts, Promoted Tweets, and Promoted Trends.