E Commerce website optimization

byTech InfoSpot -
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E-Commerce optimization allowing visitors to reach your website and easily convert into customers.

E-Commerce website optimization includes website architecture to navigation and design to content and product descriptions, E-Commerce website should have everything appearance that leading users towards the end goal: purchasing your products or services.

While Planning E-Commerce website - Keep Major point in Mind: 

  1. Competitor Analysis

  1. Keyword Research for Ecommerce Sites

  • Types of keywords customers are searching – do Keyword research to Find
  • Find Long Tail keyword search terms and Head Keyword and Short term Keyword
  • Search keyword Traffic related to product keyword
  • Find list Keyword And Keyword Search Traffic
  1. Amazon
  2. Competitor research
  3. SEO tool

  • Find Keyword research list and Map Keywords to Each Page




  1. Site Structure, Design and UX


  1. Ecommerce website User Interface
  2. Responsive theme

  1. Optimize Your URLs

  • com/category-name (category page)
  • com/category-name/subcategory-name (subcategory page)
  • com/category-name/subcategory-name/subcategory-name (sub-subcategory page)
  • com/category-name/subcategory-name/subcategory-name/product (product page)

  1. Building navigation and site structure, prepare mind-mapping process

5.    Check URL parameters and Page

  1. Identify Product differentiation Area

  1. Manage keyword research in Content


  1. Product category optimization

  1. Use your head keyword terms to name your category pages

  1. Write Unique Product & Category Descriptions

  1. Implement Breadcrumb for Navigation

  1.  Use live chat

  1. Content Optimization

  1. Optimize content with researched keyword –category wise page

  1. Product image , Product title and description

  1. Implement Pagination

  1. Optimize Your Pricing
  1. Product Offers and Coupons, Free shipping
  1. Create Urgency With Flash Sales
  1. Go Seasonal
  1. Tracking product info
  1. Include Multiple Payment Options
  1. Add to Cart and Checkout option
  1. Use an Upsell

 

5.E-commerce On page Optimization


  1. keyword optimization in meta tags and content

  1. Use H1-H6 in content


  1. Design Ecommerce site format and site architecture based on your keyword research, How you organize e-commerce sites, E-commerce websites have millions of product pages.

  • On-page SEO for eCommerce category pages.
  • On-page SEO for eCommerce product pages.
  • On-page SEO for your blog content.

4.    Implement Schema Markup

5.    Canonicalize Products

  • Make sure only 1 version of your site Is browsable.
  • There are multiple ways a person can link to or browse your site:

  • http://yourdomain.com
  • http://www.yourdomain.com­­­
  • https://yourdomain.com
  • https://www.yourdomain.com
Only one of these should be browsable.

301 redirected to the canonical version (the one you prefer). If possible, choose the HTTPS version (which is the secured/encrypted version) since there’s a slight search-rankings boost. Whether you choose www or not is up to you.
  1. Internal Linking

7.     Cross-link your top pages

8.    Product Rating

  1. Rich Snippets
  1. Usability

11.          Transfer HTTP to HTTPS

 

  1. Technical SEO:

 

  1. Search engines can crawl your site efficiently and Sitemap:
  • Products Only: This contains only individual products and needs to be updated as new products are added/removed. Remember to update the <Last Modified> tag!
  • Categories Only: This contains only the category pages.
  • Editorial Pages: This contains links to any editorial content (e.g. articles, informational sections).
  • Blog: contain links to blog pages. This include list all individual posts, tags, author pages, and archives.

7.Image Optimization

  • product image
  • Carousel
  • Alt tag and title

9 . Social Media Integration

  1. Mobile Optimization

  1. Mobile Version of Website
  2. Landing page
  3. Amp page

11.OFF Page

12.SEO Performance

  • SEO Tool
  • Page speed
  • mobile page speed
  • Mobile optimization
  • Crawling
  • Indexing
  • Traffic
  • Fix Duplicate Content Issues
  • Fix Duplicate URL Issues
  • Fix Broken link on your site
  • Redirect 404 Pages
  • Missing alt text or metadata
  • Thin or duplicate content
  • Anchor text link

Testing:

  1. Creating split tests
  2. A/B test page content to increase conversions from web traffic

  • Build an Email List and Data collection
  • Customer Reviews
  • Get Feedback


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